IRVING, Texas–(BUSINESS WIRE)–HighGround Restoration Group, INC., is pleased the to announce its new name and logo. The company was initially formed in February of 2020 with the platform acquisition of Dry Force LLC, a Texas based water restoration and reconstruction leader with locations in Dallas, Houston, Austin, and San Antonio. After a successful year in 2021 of adding five best-in-market brands to create a national platform, the company launched the HighGround brand in 2022. HighGround serves as the umbrella for the entire group while each individual company retains its brand equity in the market.
Ben Balsley, HighGround’s Chief Executive Officer, stated, “Our vision is to build a company where great brands thrive and elevate to next-level performance. We will do this by serving our employees, customers, and partners and creating opportunities to leverage national scale for local execution. I couldn’t be more excited about our brand teams and HighGround platform and the growth opportunities in front of us.”
In addition to its initial investment in Dry Force, HighGround has also partnered with the following restoration brands: Cleanup & Total Restoration (CTR), Power Dry, MoreFloods, Dririte, and Northeast Power Dry. These brands represent every region of the US and HighGround is actively seeking to add brands and partner with leaders that share its focus on service and growth. If you are interested in learning more or joining the HighGround family of brands, reach out at email@example.com or visit www.highgroundnow.com.
No one’s ever prepared for the chaos that comes with water, mold, fire, or smoke damage. And some contractors only make it worse. The property owner needs help from someone who knows what they’re doing – and who genuinely cares. And that’s why our family of brands come to work every day.
HighGround brands help customers who have suffered water or fire damage by providing 24/7/365 drying and clean up services coupled with reconstruction contracting, all while engaging with the customer’s insurance company to ensure seamless claims processing. Our brands have developed a robust referral program with residential and commercial partners by offering services such as hosted education and training, reporting and analytics, and competitive incentive compensation. This comprehensive approach allows HighGround to stay top of mind with these key referral relationships.