Versatile new colorway takes inspiration from desert landscapes

HOUSTON–(BUSINESS WIRE)–Westlake Royal Building Products^™ (“Westlake Royal”), a Westlake company (NYSE:WLK), announces the launch of Salt Flat^™, a new colorway from Cultured Stone^®. Available in the Cobblefield^® profile, Salt Flat’s elegant, neutral palette makes it ideal for a variety of architectural applications.

Inspired by the expansive tranquility of vast desert landscapes, Salt Flat blends understated light grays and soft, warm whites with a subtle, shimmering mica overlay, creating a nuanced, versatile neutral that adds sophistication and elegance to any design. Its delicate yet dimensional blend of undertones imbues spaces with brightness and depth, effortlessly harmonizing with a wide range of other colors, textures and design elements.

“Developed in response to customer demand, the introduction of the Salt Flat colorway marks an exciting evolution for the Cultured Stone brand,” said Steve Booz, vice president of marketing and product management at Westlake Royal Building Products. “The new color is more than just a design element—it’s an immersive aesthetic experience that reflects modern trends. By responding to the evolving needs of architects, designers and homeowners, we continue to deliver timely, innovative solutions with exceptional aesthetics and performance.”

Designed to emulate the architecture of rural 19th-century America, Cobblefield’s tailored lines and chiseled-cut surface lend a distinctive sense of craftsmanship to a variety of classic and contemporary designs. Whether used in residential or commercial settings, its rugged refinement strikes the perfect balance between modern elegance and time-weathered tradition, perfect for both interior and exterior applications. When paired with the multilayered tones of Salt Flat, the profile takes on a fresh yet grounded aesthetic that elevates any environment.

Cultured Stone is a brand within the Westlake Royal Building Products portfolio of exterior and interior building products. For more information, visit CulturedStone.com.

About Cultured Stone

Driven by a pioneering spirit, Cultured Stone introduced the world’s first architectural stone veneer, making it possible to feature authentic hues and natural textures of stone and brick in any environment. Nearly 60 years later, Cultured Stone continues to lead the industry by creating the finest stone products for empowering the artist within and bringing incomparable designs to reality. For more information on Cultured Stone’s catalog of products, visit CulturedStone.com.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

Contacts

Media Contacts:

Kelly Nguyen

Planit

KNguyen@planitagency.com
(609) 385-6701

Sarah Lograsso

Westlake Royal Building Products

SLograsso@Westlake.com

TORONTO–(BUSINESS WIRE)–Rentsync, a leading software and data company serving Canada’s rental housing industry, today announced it has raised a significant growth investment led by Silversmith Capital Partners. The partnership with Silversmith will enable the company to further invest in technology, expand its team, and pursue strategic acquisitions as it builds a comprehensive platform of data, software, and analytics to address the challenges of Canada’s rental housing ecosystem.

With a consistent track record of strong growth and profitability, Rentsync serves thousands of customers across Canada, including REITs, property management companies, and property developers. The company offers a range of innovative products and services designed to empower owners and landlords to streamline workflows, engage tenants, and maximize property potential.

“We are thrilled to partner with the team at Silversmith, who bring not only deep sector and operational expertise but also a successful history of backing Canadian growth companies,” said Max Steinman, CEO of Rentsync. “Silversmith’s commitment to building category-leading businesses aligns perfectly with our long-term vision to simplify and optimize the rental housing experience for owners, managers, marketers, and renters alike.”

Silversmith has a long and successful history of investing in, and partnering with, Canadian software companies and entrepreneurs, having led growth investments or supported acquisitions in every major region of the country—including Calgary, Montreal, Toronto, and Vancouver. Notable investments in which Silversmith served as the first institutional investor include Absorb Software and Apryse (fka PDFTron Systems).

“As a firm, we are focused on partnering with growing, profitable businesses led by domain experts, and Rentsync embodies these attributes,” said Jim Quagliaroli, Managing Partner at Silversmith. “We’re excited to support Max and his talented team as their first institutional investor as they continue to grow both organically and through strategic acquisitions.”

“The combination of software and data via its numerous listing sites, sticky workflow software, and data and analytics offerings make Rentsync’s value proposition clear. The best is yet to come for Rentsync and its valued customers,” remarked Matthew Nash, Vice President at Silversmith.

In connection with the investment, Silversmith Senior Advisors Mike Owens, Co-Founder & former CEO of Absorb Software, and Mike Volpe, former CEO of Lola.com (acquired by Capital One) and former CMO of HubSpot (NYSE: HUBS), have joined Rentsync’s Board of Directors alongside Quagliaroli and Nash. The Board also includes CEO Max Steinman and Dan Jauernig, former CEO of Apartments.com and Cars.com (NYSE: CARS).

Stikeman Elliott and Kirkland & Ellis served as legal counsel to Silversmith Capital Partners. Software Equity Group (SEG) and Borden Ladner Gervais (BLG) served as advisors to Rentsync.

About Rentsync

Based in Toronto, Rentsync is a leading software and data company, specializing in serving the Canadian rental housing industry. Rentsync offers a range of innovative products and services designed to streamline rental property marketing, leasing, and property management. It also owns and operates the Rentals.ca Network, the leading online marketplace for rental housing in Canada. Its commitment to professionalism, innovation, and accessibility has made it a trusted leading partner for rental housing marketers, leasing agents, and renters.

About Silversmith Capital Partners

Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $3.3 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. Representative investments include ActiveCampaign, Appfire, Apryse, DistroKid, impact.com, Iodine Software, LifeStance Health, Onbe, and Webflow. For more information, including a full list of portfolio investments, visit www.silversmith.com or follow the firm on LinkedIn.

Contacts

Giacomo Ladas — gladas@rentsync.com