Market-leading Canadian event becomes fourth acquisition and fifth event for independent show organizer

ARLINGTON, Va.–(BUSINESS WIRE)–Trifecta Collective LLC, owned and backed by GreyLion, a leading private equity firm focused on high-growth businesses today announced that it has acquired the Canadian Concrete Expo (CCE).

CCE is the leading event in Canada serving the concrete, construction and aggregates industries. The 7^th annual event was recently held February 12-13, 2025, at the International Centre in Toronto and featured over 350 exhibiting companies, over 7,000 attendees and more than 120,000 net square feet of exhibit space. The 2026 event is scheduled for February 11-12, 2026, at the International Centre.

“We’re coming off a tremendously successful 2025 show and are thrilled to share this exciting announcement as we embark on a bold new chapter with Trifecta Collective,” said Stuart Galloway, President of the Canadian Concrete Expo and the event’s primary shareholder. “This partnership marks a significant milestone, and on behalf of CCE, we’re eager to join forces with the exceptional Trifecta team.”

Mr. Galloway will continue in his leadership role. The current CCE team will remain in place ensuring consistent management, customer service and attendee/exhibitor experience.

“CCE is an excellent addition to the Trifecta portfolio, and we are very happy to welcome this leading event,” said Rick McConnell, Chief Executive Officer, Trifecta Collective. “Our vast experience in the tradeshow and construction industries are an excellent fit to continue the positive trajectory of CCE put in place by Stuart and his team.”

More information on CCE can be found at www.canadianconcreteexpo.com.

Trifecta Collective’s acquisition of CCE is the fifth show added to the portfolio building on the team’s March 2022 and December 2022 transactions involving the North American Trailer Dealer Association and the International Mass Timber Conference and Mass Timber Report, as well as the May 2024 acquisition of TRANSACT and the February 2025 launch of the TrailerTech Expo.

Gord Carley of GC Media Brokers was the exclusive broker to Canadian Concrete Expo in arranging, structuring, and negotiating this transaction. Corporate Solutions, led by Nicholas Curci, represented Trifecta in the acquisition of Canadian Concrete Expo.

About the Canadian Concrete Exposition

CCE provides a unique environment to source new suppliers, reconnect with industry contacts, get hands on with the latest equipment, and take advantage of exclusive show offers. Participating attendees can boost their careers by maintaining and developing their knowledge of Canada’s diverse and changing concrete construction industry.

Conference Sessions, Equipment Demos and Stage Presentations provide attendees with the opportunity to experience the latest tech, equipment, and industry advances. The vast exhibition floor is where deals are made, people connect, test the gear, and take advantage of exclusive show offers.

About Trifecta Collective

Trifecta Collective is a trade show platform formed by GreyLion and trade show industry professionals, Rick McConnell and Jennifer Hoff. Mr. McConnell has extensive experience building and leading industry events across multiple industry sectors and has previously held senior leadership roles at Hanley Wood and Informa. Ms. Hoff has an equally impressive track record in show management, having held numerous positions at National Tradeshow Productions and more recently as the Founder of Taffy Event Strategies, which she continues to run today. Since 2021, Trifecta Collective has been building a portfolio of market-leading trade shows and events that are leaders in their respective market segments.

About GreyLion

GreyLion focuses on investing in high-growth businesses in the lower middle market. We seek to partner with existing founders, entrepreneurs, and management teams across two broad sectors: services and specialized industrial & manufacturing. We deliver tailored capital solutions in both control and minority structures. Further, our conservative approach to leverage ensures our companies’ balance sheets can support investment to accelerate growth. GreyLion invests $25-$125 million of capital per investment, primarily within the United States. GreyLion currently manages private equity funds with aggregate commitments of $1.9 billion. For more information, please visit www.greylion.com.

Contacts

Trifecta Collective | Rick McConnell | CEO

rmcconnell@trifectacollectivellc.com | +1 214-693-0672

GreyLion | Jody Shechtman | Partner

jody@greylion.com | +1 646-475-3544

Firm releases inaugural Canadian Sector Outlook report alongside a host of proprietary public and private market valuation data and analytics

TORONTO–(BUSINESS WIRE)–Green Street, the leading provider of trusted commercial real estate intelligence and unbiased insights, has expanded its Canadian market coverage with new private market research and data, plus expanded public market data and analytics. As part of this expansion, Green Street’s inaugural Canadian Outlook report has been released, providing a forward-looking view of supply and demand dynamics, operating fundamentals, valuations, and return expectations across four sectors: Apartment, Industrial, Office and Retail. Green Street is excited to bring the same high quality, independent, and unbiased market intelligence that is available in the U.S. and Europe, to Canadian market participants – all delivered through the advanced interactive mapping platform later this year.

“The inaugural Annual Outlook represents a critical part of Green Street’s Canadian research offering, following 2024’s publication of the Canadian REIT 101 and four initiation reports, discussing 14 large capitalization REITs now under coverage,” said Frederic Blondeau, Managing Director, Head of Canadian Research. “These actionable insights are the result of multiple synergies harnessed across Green Street’s global platform.”

Key takeaways from the Outlook report include:

• Apartment: The Canadian apartment rental market has benefited from the number of renter households growing at more than twice the rate of owner households between ’11 and ’21. The apartment sector has outperformed the other sectors between 2015 and 2024 from an M-RevPAF perspective. Fundamentals should also underperform in 2025 notably due to supply and affordability issues. That said, performance will likely be more in line with the other sectors starting in 2026.
• Industrial: Distribution centres/warehouses dominate the Canadian industrial pool. Although industrial rent growth and values have been exceptional since ’20 for most markets, ’24 industrial operating fundamentals experienced a notable deceleration, especially in Toronto and for large-bay products. M-RevPAF should be flat in 2025 and start picking up again in 2027.
• Office: The office sector’s unremarkable status quo is expected to persist in ’25. Office fundamentals have been poor for the past decade and improvements are not forthcoming. Tepid tenant demand and sluggish leasing activity should keep vacancy elevated and net asking rent flat. Green Street expects Canadian office fundamentals to lag other sectors over the next five years.
• Retail: The retail sector has been remarkably steady over the last two decades. Strong tenant demand and low supply are partially offset by a shallow tenant pool and tepid spending growth. Nevertheless, rent growth should mirror the rate of inflation. The retail sector leads Green Street’s M-RevPAF growth outlook to ’29 and the NOI growth only lags the industrial sector over the same period.

Green Street’s new private market solution in Canada covers the four sectors included in the Outlook, across 10 key markets: Calgary, Edmonton, Halifax, Hamilton, Montreal, Ottawa-Gatineau, Toronto, Quebec City, Vancouver and Winnipeg. The data covers key metrics, including proprietary market grades, fundamentals and valuation, macro and demographic data, baseline 5-year forecasts and histories dating back to 2015, and verified Sales Comps $5M+(CAD), with integration into customer’s daily workflows made easy through Green Street’s data delivery services.

Green Street’s expanded public market solution across Apartment, Industrial, Retail, and Senior Housing sectors, now includes easy cross-comparison of the 14 Canadian REITs under coverage via the Company Analysis tool and Detailed NAV models. Expanded coverage will soon include the Office sector with new REITs under coverage.

Green Street is recognized globally for its independent public and private CRE market expertise. The team is excited to deliver tools to help market participants uncover new investment opportunities and make more informed strategic and portfolio decisions within the Canadian CRE market.

To request a sample Sector Outlook report from Green Street please click here.

Learn more about Green Street’s Canadian offerings here.

About Green Street

Green Street is the leading provider of actionable commercial real estate research, news, data, analytics, and advisory services in the U.S., Canada, and Europe. For 40 years, Green Street has delivered unparalleled intelligence and trusted data on the public and private real estate markets, helping investors, banks, lenders, and other industry participants optimize investment and strategic decisions. The firm delivers exclusive market information, conclusion-driven insights, and predictive analytics through a SaaS platform. To learn more, please visit www.greenstreet.com.

Contacts

Media Contact info:
Green Street

media@greenstreet.com

HOUSTON–(BUSINESS WIRE)–Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), is proud to offer fire-rated roofing and stone solutions designed to provide homeowners in wildfire-prone regions with added peace of mind and protection.

As wildfires increase in frequency and intensity in North America, particularly in densely brushed areas like California’s wildland-urban interface, Westlake Royal’s Class A¹ fire-rated roofing solutions and fire-rated wall cladding systems deliver advanced protection against wind-blown embers, radiant heat and flames. These innovative solutions are engineered to meet strict fire-resistance standards, helping to safeguard homes and communities from the growing threat of wildfires.

Westlake Royal’s portfolio of Class A fire-rated roofing assemblies includes industry-leading brands like Newpoint™ Concrete Roof Tile, US Tile^® Clay Roofing Products, Unified Steel™ Stone Coated Roofing, and DaVinci^® Roofscapes; as well as a portfolio of stone brands, including Cultured Stone^® and Eldorado Stone^®. Each product combines durability, aesthetic versatility and superior performance to help protect homes while enhancing curb appeal.

“At Westlake Royal Building Products, we understand the growing challenges builders, developers and homeowners face in wildfire-prone areas,” said Eric Miller, vice president of sales, Westlake Royal Building Products’ stone and roofing solutions brands. “Our Class A fire-rated roofing solutions and fire-resistant stone products offer superior protection without compromising style or performance.”

Roofing: Fire-Resistant Solutions Built to Last

Many of Westlake Royal’s roofing solutions are Class A certified, which can provide a high level of fire resistance, in compliance with the strict Wildland-Urban Interface (WUI) guidelines.

• Newpoint Concrete Roof Tile: A powerhouse in both durability and energy efficiency, Newpoint’s Class A fire-rated concrete tile roof assemblies help defend against extreme heat while offering Cool Roof color options to reduce heat absorption and energy costs. Its high-strength, non-combustibility and Limited Lifetime Warranty ensures longevity and protection against hail, wind and fire.
• US Tile Clay Roofing Products: US Tile’s real clay roof tiles are forged in fire, offering natural fire resistance and lasting durability. All US Tile roof assemblies meet Class A fire rating. These tiles are designed to enhance the architectural aesthetics of any home while withstanding extreme conditions. They come with a 50-year Limited Clay Product Warranty and offer beauty, longevity and peace of mind to homeowners in wildfire-prone areas.
• Unified Steel Stone Coated Roofing: Combines Class A fire-rated protection for certain assemblies with superior impact resistance and energy efficiency. Featuring Above Sheathing Ventilation (ASV) technology, Unified Steel enhances airflow, reducing heat absorption and keeping homes cooler while providing industry-leading wildfire defense. With a Limited Fully Transferable Warranty lasting 50 years and durability nearly three times longer than asphalt shingles, it’s a smart investment in home safety.
• DaVinci Roofscapes: Lightweight and durable, DaVinci’s composite roofing is Class A fire-rated when installed with proper fire-resistant underlayment, making it a premier choice for homeowners seeking both elegance and resilience.

Stone: Naturally Non-Combustible, Built for Safety

In addition to fire-rated roofing, Westlake Royal’s assortment of stone products, including Cultured Stone and Eldorado Stone, offer exceptional fire resistance. Tested by Underwriters Laboratories, Inc., Westlake Royal’s stone veneer products feature:

• Class A Fire Rating – Proven to have zero flame spread and zero smoke development, reducing fire hazards in home exteriors.
• Non-Combustible Strength – Unlike wood or other combustible materials, stone will not ignite, making it a reliable choice for wildfire-prone regions.
• Timeless Durability – While exposure to extreme heat may cause some discoloration over time, our stone products maintain their integrity and protection.

For more information on Westlake Royal Building Products’ fire-rated roofing solutions, visit: https://westlakeroyalroofing.com/fire.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

¹ For certain assemblies – please go to https://qai.org to find the full listing of classifications for each product.

Contacts

Kriss Swint

Westlake Royal Building Products

Kswint@Westlake.com

Westlake Royal also expands the line with two new accessories

HOUSTON–(BUSINESS WIRE)–Westlake Royal Building Products^™ (“Westlake Royal”), a Westlake company (NYSE: WLK), has added a new V-Groove profile to the Celect^® Cellular Composite Siding line.

With its clean, modern look in both horizontal and vertical applications, the new V-Groove profile for the Celect Cellular Composite Siding line adds effortless elegance to virtually any home style. Its distinctive 12-foot length makes it perfect for vertical installations in homes with high ceilings and contemporary designs. In addition to the new profile, Celect will also debut two new accessories: corner and window trim.

“Westlake Royal Building Products is redefining exterior home construction by offering our customers a diverse selection of products in the latest trending profiles and colors, all with exceptional performance,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “We are excited to expand our Celect siding line with a new profile and two new accessories, expanding design possibilities for architects, builders and homeowners.”

Celect Cellular Composite Siding mimics the timeless aesthetic of natural wood while remaining low maintenance and durable for a lifetime. Its patented interlocking system ensures easy installation and provides a seamless, authentic look while keeping moisture out. Plus, its unique gravity lock design keeps courses locked tight to maintain structural integrity, eliminating warping, buckling and shifting while boosting wind resistance to more than 210 mph.

Backed by a 25-year color protection limited warranty¹ and capable of withstanding the harshest weather conditions, Celect stands as a testament to both beauty and longevity. Its fade-resistant Kynar Aquatec^® provides superior UV resistance and reduces energy demands, while its cellular PVC material resists dirt, seasonal staining and insects.

To learn more about Celect Siding and Trim products from Westlake Royal Building Products, please visit www.royalbuildingproducts.com/celect.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE: WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

¹ For full product warranty details, please visit our website. The warranties found there are the sole warranties applicable to Westlake’s products.

Contacts

Media Contact:

Kriss Swint

Westlake Royal Building Products

Kswint@Westlake.com

LAS VEGAS–(BUSINESS WIRE)–Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK) debuts Handformed Brick™, a new, elevated tumbled brick profile from Dutch Quality Stone^®, at this year’s International Builders’ Show (IBS) in Las Vegas from February 25-27 in booth C3819. This new profile is available in three colorways including the newest addition, Snowpack™, a serene white palette inspired by freshly fallen snow.

Handformed Brick is Dutch Quality’s first brick product, marking a new chapter for one of the leaders in the manufactured stone veneer industry. Each piece is meticulously molded with exquisite variation and robust dimension, ensuring that every brick brings a unique textured depth and artisanal charm to any space. This attention to detail enhances visual appeal and adds authenticity to the design, blending traditional craftsmanship and modern innovation in any setting.

“The launch of this new Handformed Brick profile and Snowpack colorway marks an exciting milestone for the Dutch Quality brand by extending our product offering to include brick in a range of trending palettes,” said Steve Booz, vice president of marketing and product management at Westlake Royal Building Products. “Our goal is to empower specifiers to deliver innovative and inspiring solutions for their projects, and this new profile and colorway do just that.”

The Handformed Brick profile is available in three Dutch Quality Stone colorways including:

• Snowpack: A new colorway inspired by the crisp, clean essence of freshly fallen snow. This bright white hue conveys a sense of serenity, adding a touch of light to airy open spaces or a backdrop for striking contrasts.
• Quail Grey™: A balanced dusky sandstone and pewter toned colorway that establishes a captivating neutral with an undeniable rustic charm. Distinctive yet unobtrusive, this alluring color palette brings a calm confidence to complement the architectural details of any space.
• Coal Crest™: Embodies a dark and moody aesthetic that elevates the visual appeal of any space. Characterized by a rich blend of charcoal and ash tones, Coal Crest adds a touch of drama and sophistication, making it the perfect choice for those seeking to create a statement feature.

Dutch Quality Stone is a brand within the Westlake Royal Building Products portfolio of exterior and interior building products. For more information visit https://dutchqualitystone.com/.

About Dutch Quality Stone

Created by a tight-knit group of local artisans in Ohio, Dutch Quality exemplifies the hard work, tempered skills and straightforward solutions that have formed the brand’s identity since its humble beginnings. Its manufactured stone veneer products exhibit all the unique qualities of nature for application in a range of residential and commercial settings. Pride goes in. Proud comes out. For more information, visit DutchQualityStone.com.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories. For more information, please visit WestlakeRoyalBuildingProducts.com. Follow on LinkedIn and Instagram and “Like” us on Facebook.

Contacts

Media Contact:

Sarah Lograsso

Westlake Royal Building Products

SLograsso@Westlake.com

HOUSTON–(BUSINESS WIRE)–Westlake Royal Building Products^™ (“Westlake Royal”), a Westlake company (NYSE: WLK), is expanding its Versetta Stone^® siding offerings with the addition of three new colors—Granite Peak, Lunar Drift and Glen Canyon—reflecting the latest trends in home design for interior and exterior applications. Featuring a panelized format that simply hangs with screws, Versetta Stone siding provides the beauty and texture of authentic stone masonry without the added time required for installation.

The colors comprise both bold and neutral tones for ultimate versatility:

• Granite Peak: A dark gray stone siding, Granite Peak features rich tones and natural variances that embody a contemporary aesthetic. The hue delivers a striking, sophisticated visual contrast that adds a wow factor to any application.
• Lunar Drift: Lunar Drift’s white stone siding exudes a clean, modern elegance that can brighten any façade. Its subtle variations add depth for a bold sensibility.
• Glen Canyon: Like its namesake, Glen Canyon’s warm, earthy tones evoke a sense of comfort and natural beauty. Its textured surface and varied shades create an inviting atmosphere.

“Consumers continue to be drawn to rich hues that reflect both a sense of timelessness and a modern appeal, and these three new colors deliver on those trends,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “From the creamy white-gray of Lunar Drift to the modern gray of Granite Peak to the desert-like tans and taupes of Glen Canyon, each new color brings a level of authenticity and natural appeal to exterior and interior applications.”

The new colors are available in two of Versetta Stone’s profiles: Tight-Cut, a rugged texture with purposeful irregularity and a well-worn look that suggests years in the elements, and Ledgestone, offering the traditional look of quarried limestone fitted tightly together to emulate rural 19th-century American architecture.

To learn more, visit www.versettastone.com.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

Contacts

Media Contact:

Kriss Swint

Westlake Royal Building Products

Kswint@Westlake.com